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Iconic skateboarder Tony Hawk shares the story of his ride from competitor to organizer of skate tours and exhibitions. As a competitor, Hawk fought for attention to his sport. As a tour organizer, Hawk was able to bring action sports as an industry into the limelight. In relating Hawk’s experience to the credit union industry, there is opportunity to transition there as well. In doing so, credit unions can change the playing field for themselves.