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THINK IT OUT: “SELLING OUR STORY TO NON-MEMBERS”

http://youtu.be/-jSiN9haoq0 There is industry-wide consensus that the credit union industry needs to do a better job of communicating its mission and values. So, how do we do this? This roundtable discussion explores strategies for communicating a better message. Ideas include gaining a better understanding of why people don't choose credit unions, and getting started by picking three to four issues that could make a real difference in your business to solve first.

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