“You actually have a really noble movement. The more people research what a credit union is, the more they’ll find out how noble you are. Yet, there is very little communicated about it.”

In the course of her 30-year career in brand consulting, Millman has conducted scores of interviews with the greatest brand thinkers of our time and dug deep, conducting her own original brand research. The results of her work have allowed Millman to draw some important conclusions about why our minds find certain brands appealing.

In this presentation, she relates ways that credit unions can not only understand brands as an experience or promise, but also develop them as a means to “deliberately differentiate” themselves from competitors in the field.

Debbie Millman is president of the design division at Sterling Brands; cofounder and chair of the Masters in Branding Program at the School of Visual Arts in New York; author of six books on design and branding and host for nearly 10 years of the podcast Design Matters.

Want more?

See what Millman had to say after THINK 14 here.