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Credit unions can create a simple, impactful common brand.

Creating that identity for credit unions might begin with a common symbol or icon to be used consistently throughout the industry, says branding guru Debbie Millman.

In the same way people once confused “credit cards” and “charge cards,” they now misunderstand the difference between banks and credit unions. Finding a common identity will help credit unions promote their value. Millman also shares her takeaways from THINK 14.