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Upworthy founding editorial director Sara Critchfield talks about the value of purpose as a business tool, an innate human need, and an authentic mission with CO-OP CMO and THINK founder Samantha Paxson in the second episode of THINKCast. Sara also looks forward to co-hosting THINK 16 as a returning THINKer. Listen up!

THINKCast is an audio podcast dedicated to catalyzing purposeful change in financial services. THINKCast features fun conversations with THINK presenters, big-picture thought leaders, industry experts, THINK alums and THINKers in progress.