At THINK 14 and again at our first Regional THINK It Out, Randi Zuckerberg — CEO of Zuckerberg Media and a pioneering influence at Facebook (her brother is that other Zuckerberg) – shared her roll call of credit unions livening up the Internet with on-trend marketing.
We won’t go into detail on all of the citations, but will note that every credit union and campaign listed exemplifies at least one of Zuckerberg’s 10 cultural trends for credit unions to leverage. Interesting picks include Delta Community Credit Union’s “Fun with Money” Pinterest board, Kinecta Federal Credit Union’s “Win a Grand on the Strand” selfie promotion, and Consumers Credit Union’s MoneyIsland financial literacy game.
Of course, if you didn’t make the list, you might still be a winner. But it is interesting to see who came across when a social media pro approached this industry cold. And to the 18 credit unions and campaigns that did make the honor roll: Nice work!
100 Million Memberships (americascreditunions.org)
BrightStar Credit Union
Community Financial Credit Union
Connexus Credit Union
Consumers Credit Union
Delta Community Credit Union
Fairwinds Credit Union
Firefighters Community Credit Union
iQ Credit Union
Kinecta Federal Credit Union
LBS Financial Credit Union
Liberty Savings Federal Credit Union
Mid-Atlantic Federal Credit Union
St. Anne Credit Union
UMassFive College Federal Credit Union
Western Federal Credit Union
Young & Free Michigan