CO-OP CMXO Samantha Paxson doesn’t love plane travel, but has found it helps when the window shades are up. And, it turns out she is not alone. “I received a lot of messages from friends and colleagues empathizing with my feelings about flying with the window shade up, so I decided to see if I could spark a something fun around it – and raise some money in the process.” For every shade raised, selfied and tagged between now and THINK 18, CO-OP will donate $10 to both Children’s Miracle Network Hospitals and the National Credit Union Foundation up to $10,000.  If this takes flight, we will make it possible to add a flyer match. The goal is to raise awareness about the power of credit unions helping people in their financial lives, whether that’s protecting families from a financial wipeout due to a child’s medical emergency or enhancing prosperity with ongoing financial wellness.  Let’s “shed a little light” and raise a little money for the kids who help put the purpose in our purpose-driven movement: #ShadesUpforKids.

It’s simple – the next time you’re flying somewhere:

1. Raise your window shade.
2. Take a selfie.
3. Post it to Facebook, Twitter or LinkedIn with the hashtag #ShadesUpforKids.

You can view the Terms and Conditions here And if you haven’t already, be sure to register for THINK 18 —our industry’s most innovative thought-leadership conference.