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Nancy Lublin, founder of Dress for Success, CEO of Do Something and author of Zilch, entertained the audience with her non-profit success story and philosophy how to build a brand in the non-profit world. 4 pillars of a successful brand

  • Simple: Can you describe your value proposition in one sentence?
  • Unique: Are you the first one to bring this value to the community? Are you the only one to bring value? Are you better? Are you cheaper?
  • Relevant: You need to be connected to your original purpose. Stay relevant by liking your customers.
  • Consistency: To provide consistent service without any mystery. The expectation of consistency will drive customer value and repeated visits.

Her personal appeal to all Credit Unions

  • You need to start celebrating execution.
  • You need to be louder.
  • True collaboration.
  • It’s not about your assets, it’s about how many people you’ve helped.
  • You need to demand more from your talent.
  • You need to expect from new hires to hit a home run in the first 90 days and change the world in 4-5 years.
  • You need to use new technologies.
  • Get insights from data. Become a data nerd.
  • Be proud of what you do.