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Tony Hildesheim, Redwood Credit Union SVP of Information Technology and one of CO-OP’s first-ever THINK Starters sits down with Debbie Millman, Welby Altidor and Tess Vigeland to discuss his thoughts on the credit union brand promise. 

Hildesheim reminds us that members have a multitude of financial options today—not only from banks and credit unions, but from non-traditional providers as well. The financial services provider that remembers people walk through the door because they want a new car—not a new loan—will win the relationship.