Dream more than others, think practical. Expect more than others, think possible. Care more than others, think wise. – Howard Schultz, founder of Starbucks
This quote by one of the most respected, entrepreneurial leaders opens Get Big Fast and Do More Good by Yes to founders Ido Leffler and Lance Kalish. If you are looking for an inspiration to grow your company bigger and do good for the world at the same time, you have found the right book.
If you haven’t heard of Yes To – which might be a challenge because they are the second-largest and fastest-growing natural beauty brand in the US – just visit your local Target, Walgreens or Walmart. Many people love their products but they also admire their philosophy: create all-natural products that look sleek and stylish rather than hippie and homegrown.
In the spirit of this philosophy, Leffler and Kalish started the Yes to Seed fund as soon as they opened their company’s door for business. The fund’s vision is to help kids lead healthier lives by introducing them to organic fruits and veggies, and planting gardens. In Get Big Faster and Do More Good, Leffler and Kalish explain further what “good” means to them. “It’s is, very simply, operating a business in an ethical, moral way with equal regard to our consumers, our partners, the environment and the well-being of everyone involved in the production of our products. We each have children, and we want those kids to grow up in a healthy, positive world.”
Like a breath of fresh air, Get Big Fast and Do More Good, moves the stodgy, typical business book into the entertainment lane. But not only does it entertain, it enlightens. The authors take a humorous approach in the writing of this book. It feels as if the humor wasn’t necessarily intentional but a byproduct of their characters and personalities. Leffler and Kalish made many mistakes along the way. It’s refreshing to read you can achieve great things even when mistakes are made along the way. At the core, both entrepreneurs were guided by doing the right thing. Treating people well, respecting people and loving what you do.