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Crazy Is a Compliment: The Power of Zigging When Everyone Else Zags

Too many business books, especially those written by successful businesspeople and entrepreneurs, are self-referential and have no practical use for the reader. A managing director of McKinsey once categorized these books as being about, “how you can be more like me.” What a refreshing experience to read Crazy Is a Compliment, a unique contribution that combines remarkable lessons about what it takes to build an enterprise from scratch, as well as how entrepreneurs and intrapreneurs are capable of solving real-world problems.

Linda Rottenberg’s new book is remarkable because it is based on her work with 600 fast-growing companies, which her business network Endeavor has been supporting and advising since 1997. She describes the need for entrepreneurship and offers intriguing ways to build new business ventures as startups or within existing organizations.

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