“There are only two ways to influence human behavior: you can manipulate it or you can inspire it.” – Simon Sinek
In his book Start with Why, Simon Sinek clearly outlines what it takes to lead with purpose, which he defines as “Why you do what you do.” As leaders we need to share our “Why” to get our team members completely on board and engaged. Many leaders attempt to use fear, manipulation and authority to control their staff but, as Sinek points out, these tactics have negative impact on employees and they do not benefit the leader or the business long term. You can’t build trust, commitment and loyalty on fear.
Sinek shows us how inspiration plays a huge role in leadership – even more than motivation or incentives. If a leader can inspire their team, staff engagement increases, along with productivity and profits.
One of the best features of this book is a step-by-step guide to using Sinek’s “Golden Circle” to discover and understand the “Why” of your business. Once you have worked through this insight, it is much easier to share it with others.
Sinek uses a few highly successful examples to demonstrate the value of leading with Why: Apple, Walmart, and Southwest Airlines are a few of these examples. He then turns back to helping readers define their own business and leadership styles, and gives suggestions on how to start sharing the Why of your business with your team.
The book is packed with value as a leadership tool, especially the access to additional resources and podcasts. The book is recommended to anyone in a position of leadership.
“Our visions are…the tangible results of what the world would look like if we spent every day in pursuit of our why. Leaders start with why…leaders inspire action.”