http://youtu.be/ZziA3ZdjNRw Jeff Manning, Executive Director of the California Milk Processor Board, reminds credit unions that customers can shop around for a bank—the competition today is incredible. It is imperative that credit unions make the “consideration list” and be a part of the core group that comes to mind when choosing a financial institution. Category marketing will help create the brand awareness that will get customers in the door. After that, it is up to the individual credit union to win the customer.