Upworthy founding editorial director Sara Critchfield talks about the value of purpose as a business tool, an innate human need, and an authentic mission with CO-OP CMO and THINK founder Samantha Paxson in the second episode of THINKCast. Sara also looks forward to co-hosting THINK 16 as a returning THINKer. Listen up! THINKCast is an audio podcast dedicated to catalyzing purposeful change in financial services. THINKCast features fun conversations with THINK presenters, big-picture thought leaders, industry experts, THINK alums and THINKers in progress. [soundcloud_ultimate track=http://soundcloud.com/co-op-think/thinkcast-conversation-with-sara-critchfield]