Digital capabilities are now at the core of your credit union’s future. Yet many credit unions seeking to go digital are still unclear about the best way to set up their organizations and develop the tools and talent required to manage digital information, or establish and maintain online services and automated processes. Many of the critical resources required to facilitate this transition will not be available in-house. Some of the right talent may be in short supply. These are some of the specialists that are critical to developing successful digital offerings and channels:
- Product managers who are literate in cutting-edge technologies that can be used to reshape the member decision journey
- Experienced business and data analysts who can extract useful insights from member data
- User experience experts and design-oriented content managers who can ensure that the offerings will appeal to target audiences.