This article was originally published on October 20, 2015. Some partnerships are cheese and crackers. Others aren’t necessarily comfortable at first glance:
- British home improvement retailer B&Q teamed up with social media site Streetbank to beef up its Streetclub social networking site earlier this year. Through Streetclub, B&Q customers connect with neighbors to share skills and tools – making their home improvement projects easier, less expensive and more fun. Partnering with Streetbank gives B&Q far greater reach and instant (sorry) street cred.
- If you’re shopping for a wedding gift with a handmade vibe, Nordstrom has the ticket. Leveraging a partnership with Etsy, the online marketplace for handcrafted items, Etsy & Nordstrom Present offers a changing selection of home goods (think: engraved vintage coffee spoons) that you won’t see coming and going at other department stores.
- Hate paying a king’s ransom to park your car at the airport? Members of Flightcar park for free, and earn an average of $30 per trip by renting their cars out while they’re away. Insurance and a free car wash are part of the bargain. Bottom line: Who doesn’t love the idea of converting two pesky expenses – parking and car rental – into a small income opportunity?
- Last cold and flu season, the TaskRabbit iPhone app featured a “Walgreens” button that activated the delivery of cold meds, post haste. Woozy flu sufferers didn’t have to brave a trip to the drugstore mid-fever, and they didn’t have to spend time hacking their own delivery set-up on two different sites. Bonus for TaskRabbit and Walgreens: Instant scale.
- In downtown Seattle, people are lining up to experience “Exhibit:Growth,” an immersive digital art experience that enables participants to see, feel and direct their own journey through a “connective landscape” of light and imagery. Who’s behind this public art? Umpqua Bank, whose current “Growth” initiative invites consumers to consider, vividly, their potential for human growth.
- Airlines improved turnaround times when they studied Indianapolis 500 pit crews.
- Hospitals improved check-in processes by consulting hotels.
- Medical device manufacturers analyzed automobile airbag deployment in order to understand how angioplasty balloons expand and contract in blood vessels.
- Whitening toothpaste was developed by studying how laundry detergent whitens clothes.