Highlights from THINK 10, about the importance of prioritizing company culture, gaining insight by looking at people who are not credit union members and asking, “why?”, how to create a “WOW” customer experience, and the power of a well selected test group for measuring consumer behavior. Some of today’s brightest minds share their knowledge with credit unions, including Tony Hsieh of Zappos, Peter Sealey, formerly of Coca-Cola, Tim Sanders formerly of Yahoo!, and Bob Herbold, formerly of Microsoft.