“We need to make sure our movement is in sync with a new generation.”

CO-OP’s Caroline Willard sets the scene at THINK 14 in this opening address. Here, Willard introduces CO-OP’s proprietary research on Millennials and their experiences with financial services, including a documentary video that shows Millennials discussing their attitudes toward money and success, their expecctations about financial services, and their need for both technology and authenticity.

In this address, you’ll learn about the themes at play at THINK 14: living the promise; examining the consumer experience; rethinking the business model; and leadership, attitude and talent.