“If it was easy, you would have already achieved the change you seek.” – Seth Godin THINK is about being frank and honest when it comes to leadership and innovation: Transformation is hard work. It is about changing the way we think and act. It will be uncomfortable. We will have a lot to learn. And you have to be frank and honest with yourself: Can you change? Are you stuck with your habits, your knowledge, your expertise, your experience, your interpersonal skills? Will your future be a slightly different rerun of your past? We spend enormous amounts of time and money seeking to reinvent and upgrade ourselves, working to give up something, start something, build something or change something about who we are and what we do. And, sadly, we usually fail. It’s tempting to say, “This is who I am. Habits are hardwired. It’s in my DNA. I’m going to live with this.” Tempting, and an easy way out. Let’s just repeat it: Change is hard. Sometimes it seems impossible. But we can assure you that the THINK team has been doing the hard work of building an experience that will help you ensure that you can change that habit or learn those skills, and we are certain it’s possible for you and your credit union to change. Extremely difficult, perhaps, but possible. Deciding that you can change is the most important step. We’ll begin the journey together at THINK 17, and we will walk with you throughout your digital transformation journey. Let’s get to work.