VALERIE COLEMAN MORRIS: CRAFTING THE CREDIT UNION MESSAGE
http://youtu.be/7srQVc5Gt-s Former CNN business anchor Valerie Coleman Morris explains why credit unions should work harder to educate customers about the benefits they offer. Banks exist in order to create a profit. In contrast, credit unions are financial service providers with the goal of making customers happy. Morris recommends that the credit union industry create a national brand in order to educate customers more effectively.