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ALEXIS MAYBANK: BRANDING YOUR BUSINESS

http://youtu.be/N_l3s19eBJE Branding your credit union can be about taking 100 small things that are done well on a regular, consistent basis in order to reach your customer. Alexis Maybank, founder of eBay Motors and Gilt, explains that talking about convenience and reliability is no longer enough. Customers want reassurance that you really understand them.

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