http://youtu.be/-jSiN9haoq0 There is industry-wide consensus that the credit union industry needs to do a better job of communicating its mission and values. So, how do we do this? This roundtable discussion explores strategies for communicating a better message. Ideas include gaining a better understanding of why people don't choose credit unions, and getting started by picking three to four issues that could make a real difference in your business to solve first.