Ondine Irving, Founder and Owner, Card Analysis Solutions

Making your credit card programs flourish isn’t a matter for marketing only. Irving takes the mystery out of running a healthy, growing, profitable card program with real-world benchmarks and targets. “You don’t have to be a whiz to do this,” she says, “though if you are a bit of a whiz, it will help.” 

Find out:

• What common mistakes cost money?
• What’s better – fixed or variable rates?
• What are some common pitfalls when you’re doing diagnostics?
• What are some realistic goals in this growth market?
• What does healthy portfolio look like?
• Is it time for an audit?
• How do you structure to make your program flourish?