http://youtu.be/cFYT4ZqOH6o THINK 14 kicked off today in New Orleans with four tracks of Evolution Sessions aimed squarely at blowing the lid off of the credit union movement. These industry-focused sessions brought a practical, tactical approach to some of the leading challenges of the day. Track by track, here are a few key insights: TRACK ONE: THINK Fast & Lean Legislation, regulation and litigation are poised to disrupt your business – along with massive innovation in the payments space. What can you do? Think strategically. Get up to speed on recent developments in EMV; stay on top of the ever-breaking mobile wallet story; and find the tools you need to lead your organization intelligently through challenging times. Slow and steady won’t win this race. TRACK TWO: THINK Bigger Credit remains one of the most compelling opportunities for credit unions right now, but how do you make a significant impact in the market and sustain member loyalty? Key suggestion: Consider your rewards program a profit center and market it accordingly. Building loyalty and engagement takes the front seat. TRACK THREE: THINK Different Differentiating your credit union from big banks, small banks, other credit unions and new alternative financial institutions takes some ingenuity, but credit unions can stand out from the crowd. Sharpen your community involvement – and tell that story. Don’t rule out innovating ahead of the pack: Social media lit up today in response to Rachna Ahalawat’s introduction of CardNav, a breakthrough in card controls and alerts. TRACK FOUR: THINK Impact As the consumer experience changes, credit unions must rise to meet new expectations. From devising a digital plan to deploying analytics and finally understanding the omnichannel experience, new approaches and insights spell the difference. You have more options than you know: “It’s almost embarrassing how much more data you have compared to Amazon – and how much more Amazon is doing [with less]. They would kill to have what you have,” said Brian Bodell, CEO of Finivation.