Data as actionable insights
The Voice of Member in Credit Union Analytics
How do you start and go about building a great digital organization? Five activities provide a rich foundation for analytics driven transformation along with some core strategic analytic capabilities:
- Digital Collection Audit – Collect the right data
- Member Journey Map – Create and agree on an enterprise-wide model of members and their various journeys
- Two-tiered segmentation – Segment the member journey by visit purpose as well as capture digital’s real-time nature
- Voice of member system – Collect, classify, integrate and distribute true voice of the member
- Unified measurement – Develop a unified framework for measuring and optimizing campaigns and enterprise performance
- Key audiences
- Member Journey
- Drivers of decision
- Competitive choices.