Caroline Lane, SVP Business Development & Marketing for CO-OP Financial Services, shared her final takeaways with the audience:

• How can we be stronger involved in financial literacy?
• Is there an opportunity for you to engage closer with younger audience, how about a Tony Hawk Credit Union?
• Reach out to influencers in your local community
• Act cooperatively
• Encourage Innovation
• Have Fun
• Recruit people with a sense of mission
• Limited Resources = Innovation Opportunity
• Understand your community
• Create a story member can share
• Socializing is not advertising
• It doesn’t cost a lot to be cool
• Pay attention to every touch point
• Turn negatives into positives
• Make technology your friend
• Share a unified message
• Commit to cooperative action

See you in Boca Raton for THINK 12!