ARE YOU MISSING BIG OPPORTUNITIES? Here’s a problem that Tesla Motors cofounder JB Straubel doesn’t have: “The auto industry, you could almost say, is sentimental about the gasoline engine,” he tells THINK. “There are whole teams built around [gasoline-driven cars]. People have built their careers on it. It’s very painful to let go of that and to think something else might be the future.” But the future is here, and Straubel is building it. From lustworthy electric cars to grid-busting energy storage solutions, Tesla Motors’ innovations are built entirely around new thinking. What can incumbents learn from the Tesla model? “I think a lot of incumbents miss shifting technology and they miss big opportunities,” says Straubel. “There’s a ton of resources and lots of capability, but it’s mostly dedicated to preserving the status quo, or growing in very familiar ways.” Straubel’s advice?
- Look forward: Innovation is exciting, remember?
- Build from within: By promoting someone within your organization who loves and understands technology, you’ll marry progress with purpose.
- Be fearless: “If something doesn’t work, don’t worry,” Straubel advises. “You can try something else later and I don’t think members will mind.”