JB Straubel, Cofounder & Chief Technical Officer at Tesla Motors Innovation isn’t the extra ingredient you sprinkle on top of your operations. In a breakthrough organization like Tesla, innovation is baked into every element of the business. How can your organization re-engineer itself to create products and ideas that answer 21st century needs? Want more? Find out how Straubel’s ideas about operationalizing innovation can make you more Helpfull.