“Tesla is not a carmaker. I see us more as an energy-innovation company.”

Tesla is transforming every aspect of the modern automobile by being an inherently disruptive company. While typical luxury car companies focus on trivial features and incremental innovation, Tesla is rethinking every aspect of the automobile. At its core, Tesla is a software company innovating at the speed of operating system updates. Tesla stands poised to disrupt not only personal automobiles, but everything from urban taxis and car services to interstate shipping with fully electric, driverless vehicles. And while aerodynamic designs and beautiful interiors are eye-catching, it will be through software that Tesla truly revolutionizes the automobile industry. JB Straubel, co-founder and CTO of Tesla Motors, will share at THINK 15 personal insights of the fascinating Tesla story and how the organizational structure and culture pushed the upstart to become one of the most admired companies in the world. Tesla is a one of the best examples how a different way of thinking can transform every aspect of an industry.