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DID YOU MAKE RANDI ZUCKERBERG’S CU HONOR ROLL?

At THINK 14 and again at our first Regional THINK It Out, Randi Zuckerberg -- CEO of Zuckerberg Media and a pioneering influence at Facebook (her brother is that other Zuckerberg) – shared her roll call of credit unions livening up the Internet with on-trend marketing. We won’t go into detail on all of the citations, but will note that every credit union and campaign listed exemplifies at least one of Zuckerberg’s 10 cultural trends for credit unions to leverage. Interesting picks include Delta Community Credit Union’s “Fun with Money” Pinterest board, Kinecta Federal Credit Union’s “Win a Grand on the Strand” selfie promotion, and Consumers Credit Union’s MoneyIsland financial literacy game. Of course, if you didn’t make the list, you might still be a winner. But it is interesting to see who came across when a social media pro approached this industry cold. And to the 18 credit unions and campaigns that did make the honor roll: Nice work! 100 Million Memberships (americascreditunions.org) BrightStar Credit Union Community Financial Credit Union Connexus Credit Union Consumers Credit Union Delta Community Credit Union Don’tTaxMyCU.org Fairwinds Credit Union Firefighters Community Credit Union iQ Credit Union Kinecta Federal Credit Union LBS Financial Credit Union Liberty Savings Federal Credit Union Mid-Atlantic Federal Credit Union St. Anne Credit Union UMassFive College Federal Credit Union Western Federal Credit Union Young & Free Michigan