Nilofer Merchant, best-selling author of 11 Rules for Creating Value in the #SocialEra Our social culture is not only changing the way we consume information; it’s also changing the way we behave as consumers, employees and leaders. Merchant believes your organization can succeed by capitalizing on these changes to create a stronger, more relevant business. Want more? Read up on Merchant’s book The New How: Creating Business Solutions Through Collaborative Strategy.