Let’s not get it twisted. Apps are not in some kind of cultural death spiral – or even in anything we could call a decline. What we mean is that apps are becoming so plentiful, varied and available that it’s harder to see them as special. Consider these statistics:
- In February 2015, the Google Play store featured 1.4 million Android apps, according to Statista. The same goes for Apple: 1.4 million apps as of early this year.
- Overall app usage grew 76 percent between 2013 and 2014, driven largely by messaging, productivity and utility, and shopping apps, according to Flurry Analytics.
- Flurry reports that U.S. consumers downloaded 8.8 apps per month in 2014. That’s more than two apps per week, week after week.
- The average Android owner has 95 apps and uses 35 on a daily basis, says Yahoo/Aviate.