Daymond John, entrepreneur and cast member of Shark Tank, shared his life story and connected it to the need for credit unions to disrupt business as usual. John was born in the New York City borough of Brooklyn, but spent his childhood in the Queens neighborhood of Hollis. He was raised an only child by his mother and attended Bayside High School. In high school, he participated in a co-op program that allowed him to work a full-time job and attend school on an alternating weekly basis, which he credits with instilling an entrepreneurial spirit. S – Set your goals. You can’t hit a target you can’t see. H – Homework. Do your homework, understand how the industry outside of the credit union industry. Not only analyze your own data, get data insights from external sources as well. A – Amore. You need to love your customers and love what you do. You need to be empathetic to your customers, love what they stand for and love your day at work. R – Remember your brand. You need to know what you stand for and align all your work and communications to your brand. What do you stand for in 2-5 words. K – Keep swimming.