“Ninety percent of CEOs believe the digital economy will impact their industry, but less than 15 percent are executing on a digital strategy.” – MIT Sloan & Capgemini In today’s world, you can’t speak to any executive for very long without the words “digital transformation” becoming part of the conversation. Every business in every space – small, medium and large – is faced with understanding how digital is transforming the landscape of business today. And credit unions are not an exception, facing constant challenges from traditional banks and innovative fintech startups. David Rogers is at the forefront of digital transformation and really understand how it all works. His book “The Digital Transformation Playbook: Rethink Your Business for the Digital Age” received rave reviews when it was released last year. He is a Columbia Business School professor, brand strategist and founder of the Center on Global Brand Leadership’s acclaimed BRITE conference on brand, innovation and technology. How does David Rogers define digital transformation? “It’s about rethinking your business for the digital age,” Rogers says. “You have a business that was started before the era of the internet, and it’s already grown up; it’s got customers, products, ways of doing business and corporate culture, it’s got position in the market and scale. And now you need to change to meet new challenges and opportunities that have come with the internet era. What you need to change and how you get there is what digital transformation is all about.” Day 3 of THINK 17 is dedicated to enhancing your digital customer experience while also driving agility and efficiency through digital operational excellence. David Rogers will introduce the audience to the Digital Transformation Playbook, share proprietary research and offer a Digital Transformation Workshop. During the afternoon sessions, we will take a deeper look at how to integrate the morning insights into real solutions to bring greater value to credit unions. We will offer two tracks of keynotes, panel discussions and workshops:

• Building the Optimal Member Experience: Branch & Digital
• Navigating the Payments and Fraud Landscape to become Top of Wallet for Members

We will conclude the day with a keynote from Dan Pontefract, Chief Envisioner, discussing new ways to bring about a more collaborative and open organizational culture, developing reciprocal trust between the employee and leadership. Throughout the day, we will offer a designated networking lounge, 1:1 Advisor Time and late night Shop Talks throughout the city that never sleeps.