THINK Week in Review – April 8, 2016

55 years ago, Pacific Electric Railway in Los Angeles, once the largest electric railway in the world, ended operations. More than half a decade later, Los Angeles plans to restore streetcar service downtown. As Peter Drucker said: "Innovation - the heart of technological change - is fundamentally a learning process. We learned that cars are wonderful but they have their downsidesAnd taking a tram in the city can be quite a wonderful experience.

What else did we learn this week? Get comfortable with Digital Experience Management, culture comes out of processes and structures, how credit unions can tackle big social problems, why you need to be alone once in a while and the emergent cult of branding. 

Digital Experience Management is starting to become the core of successful businesses. "Thus the leanest, smartest, and most successful companies will likely map out the full universe of digital possibilities, enlist decentralized communities of change agents to help attack the full scale of the challenge, and continuously adapt to and deliver on digital experience and engagement as efficiently as possible. Many traditional organizations will struggle with this. Digital natives will have fewer issues." 

Culture is not the culprit. "Culture isn't something you fix. Cultural change is what you get after you've put new process or structures in place to tackle tough business challenges like reworking an outdated strategy or business model. The culture evolves as you do that important work." 

Here's a better way for companies to tackle big social problems. "The winning companies of the future will be those that successfully redefine their purpose and deploy their best teams in pursuit of great social and environmental challenges." 

What creative people understand about the importance of being alone. "Try scheduling a little more solitude into your day. And brush away any fears that alone time makes you a hermit. With people like Hemingway and Wozniak on your side, you're in good company." 

Intriguing point of view: The cult of branding. "Just please stop saying one thing and doing the other. If we have any chance of getting people to believe in advertising again, we must stop making false promises. Instead, do the things you are promising and then, once you've done them, communicate it."