The THINK conference is upon us and we have been working under the premise of "We know what we are, but know not what we may be." Always exploring the future, finding ways to make the movement stronger. April 23 is Shakespeare day and we salute him with his own quote" We are such stuff as dreams are made on, and our little life is rounded with a sleep." While you are re-reading your classics, we found these novelties: How tech has to change, Facebook is predicting the future, consumer cause marketing needs authenticity, why we crave novelty and an update on the 10,000 hour rule. Enjoy. The Tech Story is over. "Business is humanity's most resilient, iterative, and productive mechanism for creating change in the world. And we've got a lot of change-making to do. Whether we face it or not, humanity is now playing on a shot clock." Facebook's F8 conference is starting to replace Steve Jobs' keynotes. While Apple announcing third versions of tired watches, Facebook starts to go into bots, VR and AI. Here's a good roundup, this piece with commentary and a sober commentary about bot hype and bot reality.  "Yes, the high level promise of what bots can offer is great. But this isn't going to happen overnight. And it's going to take a lot of experimentation and likely bot failure before we get there. I'm not sure people are being appropriately primed for that right now." People's BS detectors are high: Brands have given consumer cause marketing fatigue. But there's hope: "We all crave authenticity. Brands can and should change the world. And the best way to do that is to initiate, support and amplify causes that are connected to the brand's business and mission." Novelty and the brain: Why new things make us feel so good. "Each time you review information or facts that you've learned before, add in a small number of new ones. This will make your brain notice and recognize slightly-familiar information more easily because it's offset by brand new concepts." Malcolm Gladwell got us wrong: Our research was key to the 10,000-hour rule, but here's what got oversimplified. "One way to think about this is simply as a reflection of the fact that, to date, we have found no limitations to the improvements that can be made with particular types of practice. As training techniques are improved and new heights of achievement are discovered, people in every area of human endeavor are constantly finding ways to get better, to raise the bar on what was thought to be possible, and there is no sign that this will stop. The horizons of human potential are expanding with each new generation."