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May 5 – 8, 2015 • Colorado Springs

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DO CREDIT UNIONS NEED A BRAND?

It’s a recurring theme and was the focus of this year’s THINK Lab: Do credit unions need a national brand? The question itself is confusing. Banks don’t have a national brand. Their focus is entirely on individual branding. Why would credit unions want to devote energy and resources to national branding, when individual marketing efforts...

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