Sara Critchfield, Founding Editorial Director at Upworthy Viral content site Upworthy may seem like a shining example of how data drives and shapes consumer attention. But Critchfield makes the case that it’s emotional data that differentiates Upworthy – and the emotional connections that create value in a data-centric world. Want more? Find out what Critchfield’s unmet financial services need is in this post-THINK 15 interview.