Create Your Custom Digital Transformation Journey Some companies think they can update their websites and mobile apps, buy software, and then call it a day – but that’s not the way digital transformation works. Instead, think about digital transformation as a moving target that is constantly evolving and needs steady evaluation and updating to remain viable as a strategy. Recognizing digital transformation as an evolutionary tactic isn’t enough, though. In fact, digital transformation goes far beyond just technology and tactics, and really is about so much more. Sure, advances in technology are happening at a rapid rate, and many struggle to keep pace. As soon as the approval, installation, and implementation process finishes and users are comfortable using a solution, inevitably some “shiny new thing” appears on the horizon. But the rapid technology shift is just the beginning. People, culture, leadership, and experience-focused customer engagements are also core to achieving a complete digital transformation. With the understanding that digital transformation is a journey, the goal for THINK 17 is to provide the insights, tools and frameworks each credit union needs to put digital transformation into action on the Monday they return to work after the conference. Each day of the conference has been constructed as a piece of the whole. By the end of the conference each audience member will have a unified process in their hands that they can incorporate immediately into their credit union operations. On the first day, we’re kicking things off by introducing and elaborating on the digital mindset. Understanding how to think with the digital mindset is our first step on our journey. Jobs-To-Be-Done Framework On Day 2, we apply our digital mindset to identifying opportunities for innovation by applying the Jobs-To-Be-Done Framework. When each credit union executive understands that members hire products, services, software, and ideas to get jobs done, they can use the Jobs-To-Be-Done Framework to dissect those jobs and discover innovation opportunities that are key to growth. The Jobs-To-Be-Done Framework is an integral part of the innovation process that delivers outcome-driven innovation. Digital Transformation Playbook On Day 3, we will explore strategies for operationalizing digital transformation in your credit union, so you can better serve your membership. Once we know the jobs to be done, how do we do them? We’ll dive into the Digital Transformation Playbook to discover how to best serve the member experience through digital operational excellence. The goal is to bring the digital member vision to life. The Digital Transformation Playbook you will customize throughout the day contains a wide range of assets, tools and methods tailored to the unique and evolving needs of your members and the reality of your credit union. Cultural Transformation Saying we are digital is not the same as being digital. To make digital transformation a reality, we have to harness our intrapreneurial spirit and transform the way we operate. Or better, we need a cultural transformation within our credit unions. We already have a strong, shared purpose alleviating many obstacles. However, we need to provide each team member the freedom to experiment, incorporate distributed decision-making and be more responsive to the influence of the external world. Day 4 will provide the research, insights and inspiration to change the way you work and transform your credit union. Taking the first steps of your own digital transformation might be hard at first. It certainly will be messy in the middle. But, we promise, it will be worth all the effort in the end.