THINK has quietly evolved a second life – and that life plays out in social media. The social side of THINK 14 was easily as active as what happened on stage, with some 5,000 Tweets, Instagram and Facebook posts generating virtual conversation, debate and daydreaming as the conference unfolded.
It's not possible to summarize all of the social media activity in a short post like this one. Inevitably, you lose the odd tangents, random musings and diverse opinions that make social media worth following. Nevertheless, here's a parting glance at some of the topics covered:
From Monday's Evolution Sessions:
Sarah Snell Cooke
80% of consumers differentiate between TP brands yet only 10% differentiate between retail financial institutions.
Technological advancement is our member's expectation. Are we a championship swimmer, or just simply treading water?
From Tuesday - Living the Promise & Consumer Experience:
As we watch Millenials film, 1st thought comes to mind is cost of higher education. What r CUs doing 2 help them?
Millennials know exactly what they want from their fin svcs provider: respect, purpose, local service
We need to exceed the aspirations of the people we are trying to move.
Example of reaching beyond the needs & desires to match and exceed aspirations! Conversation Wall.
are 13 years behind. Let's market in the year we actually live in! Great perspective from @garyvee #COOPTHINK
Market in the year we live in. Only a few laughs because the sting hurts.
40 second thank you phone call resulted in 8000% higher level of spending. WOW!!!!!
From Wednesday – Disruption Lab, Daria Musk & Examining the Business Model
Only 1.7% growth in membership amongst #creditunions
since 2009! That is shameful. We can do so much better.
This statement by @dariamusk
is so relevant in our organizations as well. "Just shine the spotlight back on them".
Payments is payments. Financial services is much, much more. #COOPTHINK
People don't care about money. They care about the stuff money can get them. That is where we can drive innovation and change.
Marketing isn't about messaging. It's about matching what you're trying to say with what people want to hear.
What are our members asking for that #creditunion's
can uniquely provide? Ivan Askwith is challenging us to think hard.
We are not entitled to great members. We need to earn their loyalty.
W/Kickstarter, people aren't just investing dollars, they're investing emotions. How is that different than what our members do?
From Thursday - Leadership, Attitude & Talent
People don't expect to you be perfect, they expect you to be responsive.
So much of what we do is #oldschool
is creating #newschool
. All CU leaders should attend this conference.
We all voted that we were on fire, and the fire alarm went off immediately. Literally. Lol!
Pretty sure it is going to take a while before I stop putting #coopthink
at the end of my tweets.