Where are you in the Race to Excellence? THINK 18 – the industry’s most talked-about convergence of fintech thinkers, industry innovators and credit union leaders – kicks off May 7 to 10 at the Sheraton Grand at Wild Horse Pass in the beautiful Sonoran Desert at Chandler, Arizona. NBC Today Show finance editor Jean Chatzky hosts an all-keynote lineup that includes (so far) record-breaking competitor Michael Phelps, Wired editor-in-chief Nicholas Thompson, Banking on the Edge fintech commentator Chris Skinner (called “one of the most brilliant minds in banking” by The Financial Brand), and business strategist Chip Heath, bestselling coauthor of “The Power of Moments.” Competing in the digitally-driven, fast-paced world of financial services today is truly a race to excellence. Consumer expectations driven by technology are evolving faster than ever. Yet, the stakes have never been higher to invest wisely in technology, gear up for a data-driven future, combat fraud and protect your data, and infuse human intelligence into your member experience. These choices are not either/or in today’s environment: Excellence is mandatory at every level and must be executed with continuous speed. THINK 18 delivers the strategy and tactics credit union change agents need to compete and win. In addition to breakthrough insights from world-changing minds on what it takes to prevail in today’s digital times, THINK 18 will feature dozens of illuminating sessions that speak directly to the opportunities that are emerging in the credit union space. Dive in and discover:

• The 7 most important strategies to transform your credit union now
• The “new normal” in member expectations and how you can respond
• How to utilize AI and machine learning to fight fraud and grow your bottom line
• What’s behind the ecosystem economy and why it’s critical to take part.

SPACE TO RECHARGE AND UNWIND The THINK 18 journey will unfold in an atmosphere of unparalleled natural beauty at the Sheraton Grand at Wild Horse Pass in Chandler, Arizona. Hand-picked for THINK 18, this venue offers a perfect counterpoint to the intense strategic thinking and discussions that take place in session. Designed to reflect the region’s deep Native American heritage, the Sheraton Grand’s sophisticated amenities include Arizona’s only AAA Five Diamond/Forbes Five Star restaurant and Native American Spa, two Troon-managed 18-hole golf courses, refreshing pools, tennis, an equestrian center and more. The Sheraton Grand also provides an inspiring backdrop for networking with some of the industry’s most forward-thinking, digitally-savvy leaders. THINK is widely recognized as the gathering place for credit union executives and intrapreneurs, and professionals in payments, security, customer experience and operations. Claim your spot in the Race to Excellence. Register today to secure your place and receive best pricing. LEARN MORE about THINK 18. This article previously appeared on CUInsight.